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Country Style Takes Over UK Streets
2 Dec
Summary
- Country-coded fashion is a prominent trend in the UK, gaining traction into 2026.
- Celebrities and catwalks embrace rural aesthetics like Barbour, tweed, and tartan.
- The trend has spread internationally, seen in US celebrity styles and global brands.
The distinctive styles of the British countryside have become a dominant force in UK fashion throughout 2025, with this trend projected to extend into 2026. From farmers' markets to city streets, iconic items like Barbour jackets, Argyle and Fair Isle knits, tweed caps, and kilts are widely embraced. This rural aesthetic is not confined to the UK, having captured international attention.
Celebrities across the globe, including those in the United States, have been seen sporting key pieces such as Barbour jackets and Fair Isle patterns. High-fashion brands are also incorporating these elements, with innovative takes on traditional Scottish kilts gaining traction among style influencers. This widespread adoption highlights a global fascination with British rural-inspired fashion.
Influential figures and cultural moments have amplified this trend. Television personalities have showcased rural attire, while major fashion houses have drawn inspiration from figures embodying a practical, country-focused approach to style. This convergence of celebrity endorsement, designer collections, and cultural visibility solidifies the enduring appeal of countryside fashion.
