Home / Lifestyle / Toy store's 'creepy' skincare for kids sparks outrage
Toy store's 'creepy' skincare for kids sparks outrage
15 Mar
Summary
- Toy chain stocks beauty products aimed at children's 'natural glow up'.
- Parents criticize items as 'creepy', 'sad', and unsuitable for kids.
- Retailer defends products as safe and compliant with UK regulations.

A major UK toy retailer is under fire from parents who deem its newly stocked skincare products for children to be 'creepy' and inappropriate. The Entertainer, operating 160 stores, began selling items from Sol Beauty, including oils and serums, which are promoted with the slogan '4 steps to a natural glow up.'
This move has drawn sharp criticism on social media, with many parents expressing dismay and calling the products 'sad' and 'bizarre.' Some questioned why children need skincare routines, arguing it encourages them to grow up too quickly. The retailer stated that the products comply with UK cosmetics regulations and are available at other UK stores.
However, in response to customer feedback, The Entertainer announced it is undertaking additional review processes with its skincare suppliers. The company aims to cater to a wide range of tastes while ensuring product safety and compliance.



