Tommy Hilfiger & Cadillac F1: Fashion Meets Speed

Tommy Hilfiger has officially joined forces with the burgeoning Cadillac Formula 1 team, marking a significant expansion into the world of motorsport fashion. The partnership was catalyzed by a striking appearance at the 2025 Met Gala, which highlighted the potential for fashion to transcend typical sportswear.

This collaboration aims to create fanwear that appeals to a broader audience, moving beyond just dedicated sports enthusiasts. A primary objective is to cater to the growing female fanbase, addressing a perceived gap in the market for stylish and comfortable apparel.

The initial collection, developed in less than a year, features versatile pieces like t-shirts, polos, and bomber jackets. It thoughtfully integrates the iconic Cadillac Chevron logo with Tommy Hilfiger's signature style, utilizing a shared color palette of red, white, and black.

Cadillac's entry into F1 coincides with a surge in the sport's popularity in the United States, particularly among younger demographics and women. The team is keen to capture this expanded audience with merchandise that is both fashionable and culturally relevant, suitable for everyday wear beyond race weekends.

This launch represents Cadillac's foundational chapter in Formula 1, with plans for future collectible drops and city-inspired designs. The partnership signifies a commitment to growing the team's presence and engaging fans through innovative fashion.