What is the growing trend of "tattoo tourism"?

Tattoo tourism is a new travel trend where people visit destinations specifically to get inked, seeking unique, story-led tattoo experiences that connect them to the local culture and their own personal journey.

How is India becoming a top destination for tattoo tourism?

India is emerging as a fascinating ink destination, with its heritage-rich tattoo cultures and talented artists. Travelers are drawn to the depth, silence, and connection that India can provide for their transformative tattoo experiences.

What should travelers consider when getting tattoos abroad?

When getting inked abroad, cultural sensitivity and hygiene standards are crucial. Some tribal or sacred motifs may not be appropriate for everyone, and unregulated tattoo studios can pose health risks, so travelers should research local artists and studios carefully.

Home / Lifestyle / Tattoo Tourism: Travelers Ink Their Journeys Across the Globe

Tattoo Tourism: Travelers Ink Their Journeys Across the Globe

23 Oct

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Summary

Travelers collect tattoos as souvenirs from their journeys
Tattoo tourism blends travel and self-expression
India emerging as a top destination for unique, story-led tattoo experiences

Tattoo Tourism: Travelers Ink Their Journeys Across the Globe

As of October 2025, a new travel trend has been gaining momentum: tattoo tourism. Travelers are now exploring destinations with the specific purpose of getting inked, rather than just collecting traditional souvenirs like fridge magnets or snow globes.

This trend, known as "tattourism," has become a way for people to blend their love for travel and self-expression. Sunny Bhanushali, the founder and CEO of Aliens Tattoo, explains that tattoo tourism is about "experiencing a certain artist, style, or culture in its own environment" and turning "fleeting experiences into something lasting."

The appeal of tattoo tourism lies in the personal connection it offers. Tattoos made in places like Bali, London, or Goa carry the scent and stories of those destinations, becoming a "map of your evolution" that marks the people you've met and the discoveries you've made.