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Target Pulls Offensive Costume After Public Outcry
25 Aug
Summary
- Target apologized for selling an offensive and hurtful costume.
- The company acknowledged the costume was hurtful to Black individuals.
- A merchandising overhaul under the new CEO is boosting sales.

Target has publicly apologized for offering a Halloween costume described as "offensive" and "hurtful." The Minnesota-based retailer acknowledged the mistake in a statement released on Monday, expressing deep regret.
The company specifically noted that the costume was hurtful towards Black guests, team members, and partners. Target has since removed the item from its assortment and is conducting a thorough review to understand how this oversight occurred and to prevent future occurrences.
This controversy comes as Target also announced its second consecutive quarter of comparable sales gains. The company attributes this positive financial performance to a successful merchandising overhaul implemented under its new CEO, which is reportedly boosting sales across its stores.