Scarlett Johansson's The Outset Shuts Down

Scarlett Johansson's beauty brand, The Outset, has officially announced it is ceasing operations. The decision was shared via the brand's official website on Monday, September 28, marking the end of its journey.

While online shopping has concluded, The Outset has assured its customers that all existing orders will be processed without issue. The brand was initially launched by Johansson in 2021 as a passion project, driven by a lifelong fascination with beauty's transformative power.

Co-founder Kate Foster expressed pride in building a brand that addressed a market void. The Outset offered a range of products, including serums and moisturizers, and was distributed through retailers like Sephora and Nordstrom.

This announcement follows news from April 2025 that co-founder Kate Foster had stepped down from the brand. Customer reactions shared on Instagram expressed disappointment and a desire for more transparency regarding the closure and subscription services.