Home / Lifestyle / Scalp Care Boom: Is Your Scalp the New Face?
Scalp Care Boom: Is Your Scalp the New Face?
20 Nov
Summary
- Scalp serum searches surged 77% in the past year.
- Consumers, even without conditions, seek scalp treatments.
- Head spa prices range from $35 to $330 per session.
The beauty industry is witnessing a significant shift as consumers increasingly focus on scalp health, treating it as an extension of facial skincare. Online searches for "scalp serum" have surged by 77%, indicating a growing interest in products aimed at addressing dryness, itching, and hair density. This trend has spurred the development of new treatments, from peptide-rich serums to immersive head spa experiences, with some services costing up to $330 per session.
Individuals are exploring various methods for scalp enhancement, including lengthy daily massages and specialized serums containing ingredients like hyaluronic acid and ceramides. Many are sharing their experiences and results on platforms like TikTok. While increased blood flow from scalp stimulation can aid hair growth, dermatologists emphasize that excessive treatments may not be necessary for those without specific scalp conditions like alopecia or seborrheic dermatitis.
Experts, however, caution that while self-care trends are understandable, individuals experiencing significant hair loss or scalp issues should consult medical professionals. Over-reliance on trending products without underlying needs could lead to irritation and unnecessary expenses. Nonetheless, brands are responding to this demand, launching dedicated scalp care lines to capture a market segment prioritizing scalp well-being.
