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Student Rallies to Save Family Restaurant
7 Jul
Summary
- A student is using social media to revive her family's restaurant.
- La Posada has served Salvadoran-Mexican food for over 20 years.
- The restaurant faces declining business but has loyal supporters.
A dedicated college student has initiated a viral campaign on social media to help save her family's restaurant, La Posada, located in Silver Spring, Maryland. She has set a personal goal of 60 days to revitalize the business before she returns to college. The restaurant, a family-run establishment for over two decades, is known for its Salvadoran-Mexican cuisine, including pupusas and tacos.
The student explained that while the food quality remains excellent, business has slowed considerably over time, leading customers to overlook the establishment. She felt compelled to act after seeing her grandmother, a single mother of three and grandmother of five, pour 20 years of effort into running the restaurant largely by herself. Her heartfelt video on Instagram aims to bring renewed attention and customers to La Posada.
The response online has been overwhelmingly positive, with many social media users expressing their support and vowing to visit the restaurant. This grassroots effort mirrors other recent successes, such as the revival of Los Angeles' historic Cielito Lindo taquito stand. After facing significant financial challenges, including necessary repairs and mounting fees, Cielito Lindo successfully reopened on June 24, thanks to substantial online donations, demonstrating the power of community support in preserving cherished local businesses.
