HK Entrepreneur Creates 'Art to Wear' Luxury

Bertrand Mak, a Hong Kong entrepreneur with a background in luxury brands and auction houses, launched Sauvereign in 2020. The brand distinguishes itself by creating 'art to wear' pieces, merging jewelry, fashion, and design through artistic collaborations. Sauvereign aims to provide customers with cultural currency and individuality in a market often characterized by homogeneity.

Making its mark on red carpets, Sauvereign has seen its jewels worn by figures like Cillian Murphy and Zara Tindall. The brand emphasizes artistic performance and unique propositions, moving away from traditional luxury markers like carat weight. Collaborations with masters like Swiss watchmaker Kari Voutilainen, whose work is highly sought after, highlight Sauvereign's commitment to exceptional craftsmanship.

The brand's Legacy Gems collection features decorative metal elements with organic shapes, embellished with materials like gold leaf and mother-of-pearl, often rendered with techniques from Japanese lacquer specialists. These pieces can be versatile, functioning as brooches, pendants, or adornments for bags and shoes.

Sauvereign recently opened a boutique in Hong Kong's Landmark mall, designed as a gallery space. The collection includes skull-shaped jewels inspired by artist Zeng Fanzhi's work and hybrid jewelry lines like HS14, designed with Voutilainen, featuring patented transformable elements. Mak envisions Sauvereign as a lasting, Hong Kong-Asian legacy house spanning multiple luxury categories.