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Economy Crushes Romance: Young Adults Shun Dating
3 Aug
Summary
- High living costs are the main barrier for young adults dating.
- Economic pressures make finding love financially unattainable.
- Dating costs over $200 on average for Gen Z Americans.

Young adults are in a significant "romance recession," with economic pressures cited as the primary obstacle to dating. More than half of unmarried individuals aged 22-35 report that a lack of money is their biggest dating barrier. This trend is particularly acute in expensive cities like New York, where the cost of living and social expectations for dates make the dating scene financially challenging. Surveys indicate that the average date night spending for Gen Z Americans exceeds $200, encompassing transportation and preparation.
Experts note that the current economic climate, coupled with fatigue from dating apps and social disconnection, complicates relationship formation. Many young people feel immense pressure to achieve financial stability before considering marriage or starting a family, viewing these milestones as unattainable. Some economists suggest that declining dating and marriage rates could be a contributing factor to the economic anxiety experienced by millennials and Gen Z.
Beyond financial woes, other factors such as a lack of confidence in asking someone out and the lingering social disruption from the COVID-19 pandemic have also made dating more difficult. Even individuals in established relationships find themselves reducing costly outings, opting for home-cooked meals over expensive restaurant dates due to rising prices.