Home / Lifestyle / Rochelle Humes' Skincare: Simple, Safe, and Surprisingly Gentle
Rochelle Humes' Skincare: Simple, Safe, and Surprisingly Gentle
30 Sep
Summary
- Rochelle Humes launches Eulah, a skincare line focusing on skin barrier support.
- The brand avoids aggressive actives, prioritizing gentle ingredients like rice water.
- Eulah aims to provide safe skincare options for younger audiences.
Rochelle Humes has introduced Eulah, a new skincare line focused on supporting the skin barrier rather than overwhelming it with strong actives. Humes realistically states her products are not a substitute for professional treatments, emphasizing a gentle and simple approach.
The collection, named after her grandmother and middle name, features calming rice water as a hero ingredient, a popular component in K-beauty. Humes, who is 37, has adopted a minimalist skincare routine in her thirties, finding that calm and gentle products yield the best results for her skin.
Humes expressed a sense of responsibility in creating Eulah, especially considering the increasing trend of younger individuals using potent skincare. She ensured the products are safe, even if accidentally used by younger consumers, a concern amplified by her own daughters' interest in skincare.
The Eulah range includes products like 'Lip Blanket,' 'Cloud Cleanse,' and 'Yogurt Balm,' with packaging designed to be eye-catching yet elegant. Formulations contain calming cica, barrier-supporting squalane, and damage-repairing vitamin E.
