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Rhode Launches Summer Glow: New Bronzer & More!
9 Jun
Summary
- Rhode introduces its first cream bronzer for a sun-kissed look.
- New highlight milk and limited-edition lip products are included.
- The summer collection launches on June 9th, exclusively online.
Rhode, the popular beauty brand founded by Hailey Bieber, is unveiling its summer '26 collection on June 9th. This latest release includes the brand's inaugural "on-the-go cream bronzer," named Pocket Bronze, which promises a hydrating, buildable color with a lightweight finish for a natural, sun-kissed warmth.
Complementing the bronzer is a new Pocket Brush, featuring vegan bristles for seamless application. The collection expands on the brand's signature glow with Highlight Milk, a luminizer designed to impart shimmery radiance. It also introduces limited-edition shades of the sought-after Peptide Lip Tints and Peptide Lip Shapes.
Additional items in the summer '26 lineup include accessories like a Terry Bag, Terry Towel, Signature Lip Case, and Snap-On Lip Case. The entire collection will be available for purchase exclusively through the Rhode website starting Tuesday, June 9th, at 12 p.m. ET / 9 a.m. PT, with products anticipated to sell out quickly.
To celebrate the launch, Rhode is organizing "summer stations" in Canada and Europe, offering fans a chance to experience the new products and exclusive merchandise. Since its 2022 launch, Rhode has gained significant traction, particularly with Gen Z and millennials, driven by viral TikTok trends and Bieber's social media influence. The brand was recently acquired by E.l.f. Beauty for approximately $1 billion.
