Rhode Launches Summer Glow: New Bronzer & More!

Rhode, the popular beauty brand founded by Hailey Bieber, is unveiling its summer '26 collection on June 9th. This latest release includes the brand's inaugural "on-the-go cream bronzer," named Pocket Bronze, which promises a hydrating, buildable color with a lightweight finish for a natural, sun-kissed warmth.

Complementing the bronzer is a new Pocket Brush, featuring vegan bristles for seamless application. The collection expands on the brand's signature glow with Highlight Milk, a luminizer designed to impart shimmery radiance. It also introduces limited-edition shades of the sought-after Peptide Lip Tints and Peptide Lip Shapes.

Additional items in the summer '26 lineup include accessories like a Terry Bag, Terry Towel, Signature Lip Case, and Snap-On Lip Case. The entire collection will be available for purchase exclusively through the Rhode website starting Tuesday, June 9th, at 12 p.m. ET / 9 a.m. PT, with products anticipated to sell out quickly.

To celebrate the launch, Rhode is organizing "summer stations" in Canada and Europe, offering fans a chance to experience the new products and exclusive merchandise. Since its 2022 launch, Rhode has gained significant traction, particularly with Gen Z and millennials, driven by viral TikTok trends and Bieber's social media influence. The brand was recently acquired by E.l.f. Beauty for approximately $1 billion.