Who is the most searched royal style icon on TikTok?

Prince William has been named the most influential royal style icon on TikTok, according to a recent study.

How did Prince William become a style icon?

Prince William's trendy 'finance bro' style, featuring items like quarter-zip sweaters and tech vests, has resonated with many users.

Who else made the top royal style icon list?

Princess Diana, Kate Middleton, Queen Elizabeth, and Meghan Markle were also among the top-ranked royal style icons, along with Spain's Princess Leonor and King Felipe.

Home / Lifestyle / Prince William Crowned Top Royal Style Icon on TikTok

Prince William Crowned Top Royal Style Icon on TikTok

10 Dec, 2025

•

Summary

Prince William surprisingly ranked as TikTok's top royal style icon.
William's trendy 'finance bro' style appeals to professional men.
Princess Leonor and King Felipe of Spain also featured in the top 10.

Prince William has emerged as the most influential royal style icon on TikTok, according to a study by fashion brand Kaiia. While other royals like Kate Middleton, Princess Diana, and Meghan Markle have long been celebrated for their fashion, William secured the top spot in this analysis.

His style, described as a trendy 'finance bro' look featuring quarter-zip sweaters and tech vests, reportedly garners significant attention among professional men seeking fashion inspiration. This led to him achieving a style popularity score of 99 in the study.