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The £30 Clog Taking UK by Storm
14 Feb
Summary
- Gardana clogs, made from recycled PVC and hemp, are now a fashion trend.
- Popular retailers sold out of the clogs within weeks of stocking them.
- The clogs are described as comfortable, waterproof, and surprisingly stylish.
The Plasticana Gardana clog, originally created in the 1990s from recycled PVC and hemp, has experienced a dramatic rise in popularity. Initially overlooked in Britain, the clogs gained traction after a 2020 runway show, leading to a 100% increase in UK Google searches for the item by mid-January 2026. Acquiring a pair proved challenging, with major retailers like Free People selling out within two weeks of their UK site launch in January 2026.
These clogs, typically priced around £30, are now sought after by fashion enthusiasts. Despite some initial mixed reactions from family and colleagues, the author found them to be exceptionally comfortable and waterproof, even in rainy conditions. A friend's positive reception in a pub, describing them as 'cool' and 'French', validated their stylish potential.
The Gardana clog's journey from a practical gardening shoe to a fashion statement highlights a significant shift in trends. Their unique material composition and comfortable design are now being embraced by those looking for a distinctive and practical footwear option, demonstrating a growing appreciation for sustainable and unconventional fashion.
