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Phil Rosenthal Opens Diner with Daughter
18 Nov
Summary
- Phil Rosenthal opened a new diner named Max & Helen's.
- He opened the diner with his daughter, Lily Rosenthal.
- The diner focuses on community, hospitality, and affordable quality.
Television personality Phil Rosenthal has embarked on a new culinary venture, opening a diner named Max & Helen's with his daughter, Lily Rosenthal. This new establishment is situated in Los Angeles' Larchmont neighborhood, a location Phil has been familiar with for over two decades.
The diner's philosophy centers on creating a welcoming community hub, emphasizing genuine hospitality and accessible pricing. Lily Rosenthal, serving as creative director, highlighted the importance of making guests feel valued and cared for, a stark contrast to what they perceive as an often-aloof restaurant culture.
Max & Helen's menu features classic diner fare, including special dishes honoring Phil's parents, alongside collaborations with local eateries like Courage Bagels. The father-daughter duo envision the diner as a potential springboard for a national chain, though their immediate focus remains on perfecting the Larchmont location.
