Home / Lifestyle / Simmons Sisters' Pastry Brand Outpaced Jordan Sales
Simmons Sisters' Pastry Brand Outpaced Jordan Sales
30 Jun
Summary
- Pastry sneakers competed directly with Michael Jordan's line.
- The brand achieved $75 million in sales, a significant rise.
- Vanessa Simmons now serves as creative director for Pastry.
The Pastry sneaker brand, founded by sisters Vanessa and Angela Simmons, carved a significant niche in the fashion industry during the late 2000s and early 2010s. Initially launched on MTV's "Daddy's Girls," the brand quickly gained traction, becoming a leading choice for dance teams across university and professional levels. Its vibrant designs and unique packaging contributed to its popularity.
During its initial run, Pastry experienced explosive growth, achieving $15 million in sales in its first year and eventually reaching a brand value of $75 million. Angela Simmons recalled the surreal experience of Pastry's sales competing with Michael Jordan's signature line, a moment of significant business achievement for the young entrepreneurs. Notable figures such as Zendaya and Hailey Bieber were spotted wearing the sneakers at the time.
The brand's success led to significant public engagement, with thousands lining up for meet-and-greets and purchases. While the initial closure of Pastry was attributed to external business factors beyond the sisters' control, the brand has since seen a resurgence. Vanessa Simmons has returned as creative director, steering the brand's evolution. Pastry continues to be a preferred sneaker for various dance teams, signifying its enduring appeal.
