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Paris Hilton Dazzles in New Product Promo
4 Mar
Summary
- Paris Hilton launched a new skincare product.
- She celebrated with a racy photoshoot.
- Hilton also discussed living with ADHD.

Paris Hilton recently celebrated the launch of her skincare brand, Parivie Beauty, with a series of provocative images posted to Instagram. The 45-year-old entrepreneur was featured in a marble bathtub, covered in bubbles, and later in a sheer robe, promoting the brand's new "That's Cool Eye Cream," priced at $62.
Hilton, who co-founded Parivie last year, aims to create empowering and unapologetic products that offer moments of ritual and confidence. The formulas are clinically tested for skin benefits and results.
In parallel with her business ventures, Hilton has been open about her experiences with ADHD, a condition she was diagnosed with in her late twenties. She views ADHD not as a deficit but as a unique way her brain functions, contributing to her success as an entrepreneur and her playful approach to motherhood.
She has also spoken about rejection sensitivity dysphoria (RSD), describing it as experiencing intense emotional pain from perceived negative perceptions. Hilton advocates for destigmatizing ADHD, believing school systems need to better accommodate diverse neurological profiles.



