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Parasocial Connections Soar as Celebrities Become 'Friends' in Digital Age
18 Nov
Summary
- 'Parasocial' named Cambridge Dictionary's 2025 word of the year
- Millions engaged in one-way relationships with celebrities, influencers, and AI
- Parasocial ties lead to obsessive behavior and breakdown of trust in media

As of November 18th, 2025, the term 'parasocial' has been named the Cambridge Dictionary's word of the year, highlighting the growing phenomenon of one-way relationships between people and famous figures or artificial intelligence.
The dictionary defines 'parasocial' as "involving or relating to a connection that someone feels between themselves and a famous person they do not know." This concept first emerged in 1956 when sociologists observed TV viewers forming bonds with on-screen personalities, mirroring real-life friendships and family ties. However, these attachments were inherently asymmetrical, with the celebrities unaware of their 'fans.'




