Onam Fashion: Retro Vibes Meet Modern Chic

This Onam season, fashion trends are moving beyond the traditional Kerala sari, incorporating a vibrant mix of nostalgic and broader South Indian aesthetics. Hair accessories adorned with tassels and pom-poms, reminiscent of traditional idakka decor, are emerging as a standout trend, with sellers noting high demand. These handcrafted items, priced between Rs 550 and Rs 1,000, offer a colorful alternative to traditional adornments.

Mul cotton saris are also seeing increased popularity, especially among younger consumers. Their lightweight and breathable fabric, combined with designs often featuring Kerala or Kanchi inspirations, makes them a comfortable choice for the climate. This trend reflects a growing appreciation for simple, easy-to-wear garments that still hold traditional appeal.

Jewellery trends include the use of bells from chilanga and manjadi seeds, offering a minimal yet contemporary look. Nostalgia is also driving the comeback of Onam postcards, once a common practice for communication, now re-imagined with personal touches for '80s and '90s kids. These cards, priced at Rs 75 for five, offer a more thoughtful way to connect.