What is the new Nutella Peanut flavor?

Nutella Peanut is a new flavor that blends the classic Nutella spread with the taste of roasted peanuts.

Is Nutella Peanut available in stores?

Yes, Nutella Peanut is now available nationwide in major retailers.

Where can I experience Nutella Peanut in person?

Nutella is hosting a pop-up event in New York City's NoHo neighborhood on May 16 and 17, offering games and free Nutella Peanut treats.

Home / Lifestyle / Nutella Unveils First New Flavor in 60+ Years!

Nutella Unveils First New Flavor in 60+ Years!

16 Apr

•

Summary

Nutella introduces its first new flavor in over 60 years.
The new flavor, Nutella Peanut, is now available nationwide.
A pop-up event will be held in New York City on May 16-17.

Nutella Unveils First New Flavor in 60+ Years!

Nutella has unveiled its first new flavor in over six decades, introducing Nutella Peanut to consumers nationwide. This innovative blend combines the beloved creamy texture of Nutella with the distinct taste of roasted peanuts. The launch marks a significant milestone for the brand, which began in 1964 and has previously only offered variations on its classic spread.

The brand states that Nutella Peanut is perfectly suited for sandwiches and afternoon snacks, offering the familiar creamy experience with an added peanut flavor. This development follows months of anticipation and significant social media buzz, with celebrities like Alex Guarnaschelli sharing their positive reactions. One notable moment referenced by the brand was a Nutella jar appearing during the Artemis II livestream.