Why are influencers moving to Manchester?

Influencers are drawn to Manchester for its more affordable luxury living, vibrant nightlife, and a growing community of creators, making it an attractive alternative to London.

Who are the biggest influencers in Manchester?

Molly-Mae Hague, Tommy Fury, Maddison Sarah, and the Thomas Brothers are prominent influencers who have significantly boosted Manchester's profile.

What major events are coming to Manchester?

Manchester will host the BRIT Awards in February 2026 and the MOBO Awards next year, signaling its growing importance on the national events calendar.

Home / Lifestyle / Manchester: The New Influencer Capital?

Manchester: The New Influencer Capital?

16 Dec, 2025

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Summary

Manchester is rapidly becoming an influencer hub, attracting talent from London.
Molly-Mae Hague and Tommy Fury are leading the city's celebrity ecosystem.
Luxury living and vibrant nightlife are drawing creators to cheaper postcodes.

Manchester has evolved from its 'Madchester' club scene to a thriving influencer empire, fast eclipsing London in its appeal to digital creators. The city's transformation is marked by a new generation of 'Mancs' armed with ring lights and a penchant for showcasing luxury brands. This shift is attracting a diverse range of talent, from emerging social media stars to established figures seeking a more affordable yet dynamic environment.

Key personalities such as Molly-Mae Hague and Tommy Fury have cemented Manchester's status as a celebrity hotspot, fostering a unique ecosystem where sport, lifestyle, and social media converge. The city's PR scene is booming, with agencies like The Social PR nurturing local talent and larger agencies establishing a presence. This concentration of influencers fuels a cycle of curated nightlife and events, with new venues designed for content creation becoming major attractions.