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Manchester: The New Influencer Capital?
16 Dec
Summary
- Manchester is rapidly becoming an influencer hub, attracting talent from London.
- Molly-Mae Hague and Tommy Fury are leading the city's celebrity ecosystem.
- Luxury living and vibrant nightlife are drawing creators to cheaper postcodes.
Manchester has evolved from its 'Madchester' club scene to a thriving influencer empire, fast eclipsing London in its appeal to digital creators. The city's transformation is marked by a new generation of 'Mancs' armed with ring lights and a penchant for showcasing luxury brands. This shift is attracting a diverse range of talent, from emerging social media stars to established figures seeking a more affordable yet dynamic environment.
Key personalities such as Molly-Mae Hague and Tommy Fury have cemented Manchester's status as a celebrity hotspot, fostering a unique ecosystem where sport, lifestyle, and social media converge. The city's PR scene is booming, with agencies like The Social PR nurturing local talent and larger agencies establishing a presence. This concentration of influencers fuels a cycle of curated nightlife and events, with new venues designed for content creation becoming major attractions.
The city's infrastructure is also adapting, with a high-rise boom creating luxury residential spaces perfect for social media content. Developments like Nobu Hotel & Residences and specialized influencer pads like Vista River highlight Manchester's commitment to this demographic. With major events like the BRIT Awards and MOBO Awards scheduled, Manchester is solidifying its position as a national cultural and commercial epicenter.
