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Luxury Eggs Swapped for Budget Brands
22 Feb
Summary
- Clarence Court eggs are known for their premium branding and price.
- Shoppers are swapping luxury eggs for cheaper supermarket own-brands.
- A viral TikTok video highlighted this unusual consumer behavior.

Clarence Court eggs have established themselves as a symbol of luxury, distinguished by their heritage branding and crown-stamped shells.
This month, a viral TikTok video brought attention to an unusual consumer practice. The footage exposed shoppers engaging in a deliberate act of swapping.
These shoppers were seen placing Clarence Court eggs into the packaging of more affordable, supermarket own-brand eggs. This behavior has sparked discussion online regarding consumer choices and perceived value.




