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Diwali Sparkle: Gold & Silver Sales Shine Despite High Prices
4 Nov
Summary
- Jewellery markets are vibrant with gold at Rs 1.46 lakh/10g, silver Rs 2 lakh/kg.
- Customers are booking ornaments and coins weeks in advance for festivals.
- Traditional designs and lightweight modern pieces are both in demand.
Jewellery markets across Lucknow, including areas like Chowk, Aminabad, and Hazratganj, are witnessing significant activity as residents prepare for Diwali. Despite gold prices around Rs 1.46 lakh per 10 grams and silver reaching Rs 2 lakh per kilo, shopper enthusiasm remains high. Many customers are securing their Dhanteras and Diwali purchases by booking jewellery weeks in advance.
Traditional designs, such as Turkish-style kanthi sets, intricate silver home décor, and idols of deities, are popular. Buyers are also opting for ornate Lakshmi-Ganesh frames and decorative items. In contrast, upscale showrooms in Hazratganj are seeing a demand for lightweight and contemporary pieces, with rose gold designs being a preferred choice among younger customers.
Traders note that while traditional preferences persist, there is also a growing interest in modern aesthetics. Gold and silver coins, considered auspicious, continue to be a staple purchase for many families looking to bring prosperity into their homes during the festive season.
