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Lucknow Influencers Redefine Tourism, Celebrate City's Artisans and Cuisine
23 Oct
Summary
- Passionate local influencers showcase Lucknow's heritage, artisans, and culinary delights
- Some influencers have left lucrative careers to promote the 'City of Nawabs'
- Influencers highlight lesser-known facets of Lucknow, beyond famous landmarks

In the heart of Uttar Pradesh, a group of passionate local influencers are captivating the world with their engaging content showcasing the rich cultural tapestry of Lucknow. These content creators, some of whom have taken a remarkable leap by leaving behind lucrative careers, are weaving a mesmerizing narrative that captures the essence of the 'City of Nawabs'.
Through their Instagram presence, these influencers are shedding light on Lucknow's hidden gems, going beyond the well-trodden paths of famous landmarks like Bhool Bhulaiya and Imambara. They are highlighting the city's vibrant heritage, skilled artisans, and culinary delights, inspiring a deeper appreciation for Lucknow's multifaceted charm.
Among these digital storytellers is Maroof Umar, a graphic designer who has dedicated his platform to promoting Lucknow's lesser-known facets, including the intricate crafts of chikankari, zardozi, and chatapati ghararas. Equally captivating are the chronicles of Rohit Prajapati, Himanshu Bajpai, Ashutosh Mishra, and Saurabh Chandra, each weaving a unique narrative that celebrates the city's rich history, traditions, and values.
These influencers are not only showcasing Lucknow's beauty but also inspiring others to explore and appreciate its hidden gems, making a lasting impact on the city's cultural landscape.