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Town's shoppers become live mannequins for charity
20 Apr
Summary
- Forty people modelled outfits in a shop window for charity.
- The event successfully raised over £3,000 for multiple causes.
- Local MP and councillor participated as human mannequins.

A shop in the East Yorkshire town of Driffield hosted a unique charity event where real people served as live mannequins in its window. Forty individuals took part throughout the day, showcasing outfits and raising significant funds. Among the participants were Charlie Dewhirst, the Conservative MP for Bridlington and The Wolds, and independent councillor Mark Blakeston, who is living with stage four prostate cancer.
The event was initiated by store owner Mark Edwards, who reported that the fundraiser surpassed expectations, collecting over £3,000. Donations benefited various charities, including those focused on cancer, heart disease, and mountain rescue teams. Edwards expressed his delight at the community's overwhelming support and enthusiasm, noting the positive buzz it created in the town.
Each human mannequin had timed slots, typically half an hour, to stand in the window dressed in their chosen attire. Dewhirst sported a black-tie ensemble, while Blakeston donned a top hat and tails to specifically support Prostate Cancer UK. Blakeston highlighted his motivation to raise awareness and funds for research and support for those affected by the disease.