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Line Sitting: Social Media Fuels $50/Hour Gig
24 Jul
Summary
- Social media, especially TikTok, has significantly boosted the line-sitting business.
- Professional line sitters can earn $50 for the first two hours of service.
- Consumers seek new experiences and value time over the hassle of waiting.
The practice of hiring others to wait in line, known as line sitting, has experienced a significant boom, largely attributed to the influence of social media platforms such as TikTok. This trend allows individuals to acquire popular items or secure spots at sought-after establishments without personal inconvenience.
Robert Samuel, founder of Same Ole Line Dudes in New York, notes that social media has amplified the business's reach and demand. His company, which employs around 35 line sitters, handles requests for various waiting needs, from pastries to sought-after cakes.
Companies like Same Ole Line Dudes charge approximately $50 for a minimum of two hours, with additional time incurring extra fees. TaskRabbit also lists thousands of available line-sitting taskers in New York City.
Experts suggest this phenomenon reflects a consumer desire for novel experiences and a willingness to pay for convenience, especially among those with disposable income but limited time. This trend highlights both the pursuit of newness and the economic realities of modern life.
