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Free Bus to Nowhere: Art Project Rethinks Efficiency
7 May
Summary
- Line 0 offers free rides with no fixed route or schedule.
- The project encourages slowing down and spontaneous reflection.
- Artists Frank and Patrik Riklin created the social experiment.
In Baden, Switzerland, a novel public transport initiative named Line 0 is redefining the daily commute. This distinctive bus service operates without a fixed route, timetable, or designated destination, offering passengers complimentary rides and the freedom to disembark at their leisure. The concept is the brainchild of twin artists Frank and Patrik Riklin, renowned for their public art that provokes thought and disrupts conventional routines.
Line 0 serves as a deliberate social experiment designed to counteract the pervasive 'Efficiency Cult.' It encourages a departure from the typical rush to reach a destination, instead inviting spontaneity, aimless thinking, and a slower pace of life. As Frank Riklin explained, the project challenges our ingrained habits of prioritising speed, urging participants to "let go" and reframe travel as an experiential journey rather than a mere logistical task.
