Kylie Jenner Finds Peace in Quiet Moments

Kylie Jenner has been revealed as the star of ALO's newest campaign, a project designed to celebrate the intimate moments that foster self-confidence away from public scrutiny. The campaign imagery showcases Jenner against a minimalist white backdrop in Los Angeles, highlighting the brand's new Pink Marshmallow color drop.

This collection includes items such as the Alosoft Intuition Bra and the Sway Full Zip Hoodie. In a statement, Jenner expressed her appreciation for the campaign's theme, noting that "some of the most meaningful parts of my life happen when no one's watching." She elaborated that these moments of stillness are crucial for feeling grounded and present, and she has learned the importance of safeguarding them.

The brand's EVP of Marketing and Creative, Summer Nacewicz, described the campaign as an exploration of Jenner's more grounded side. This follows ALO's recent campaign featuring Bella Hadid, with Kendall Jenner, Kylie's sister, already being a long-term ambassador for the brand. The Pink Marshmallow collection launched on Thursday, August 13.