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Kim K's $285K Bronco Puts Shop on Map
18 Jul
Summary
- Kim Kardashian purchased a restored 1973 Ford Bronco for $285,000.
- The vehicle was built by Velocity Restorations in Pensacola, Florida.
- This purchase highlights the growing restomod market's high valuations.

Kim Kardashian's recent Instagram post featured a forest green 1973 Ford Bronco, tagged to Velocity Restorations of Pensacola, Florida. This vehicle, reportedly purchased for $285,000, is destined for her property in Idaho.
The Bronco is not merely restored but "Re-Engineered," utilizing its original VIN while integrating modern drivetrains and upgraded systems. This process is legally significant, allowing registration as a classic vehicle in most states.
Velocity Restorations' builds, like Kardashian's, often include custom interiors and period-style air conditioning. The company's pricing reflects over a thousand hours of labor per build and extensive in-house capabilities.
This acquisition highlights the restomod market's current valuation, with similar builds priced similarly on Velocity's own lot. The price point also contrasts with typical vintage Bronco sales on platforms like Bring a Trailer, which range from $20,000 to $60,000.
Owning such a vehicle requires specialized insurance, typically an agreed-value classic car policy. It's also important to note that these "Re-Engineered Classics" retain 1973 safety structures, lacking modern crash protection features.