Home / Lifestyle / Katrina Kaif's Kay Beauty Unveils Skincare Line
Katrina Kaif's Kay Beauty Unveils Skincare Line
29 Aug
Summary
- Kay Beauty launches its first skincare range after three years.
- New products focus on hydration, skin barrier support, and sensitive skin.
- Formulations were developed with experts in Korea and Italy.
Actress and entrepreneur Katrina Kaif has expanded her beauty brand, Kay Beauty, with the introduction of its inaugural skincare line. Developed over three years with formulation experts in Korea and Italy, the range includes two key products: the Hydra Glaze Essence and the Hydra Base Water Crème. These new offerings aim to address hydration, skin-barrier support, and the needs of sensitive skin.
Kay Beauty's new skincare collection is rooted in the philosophy of 'Makeup That Kares,' now extended to skincare. The brand emphasizes supporting the skin barrier, replenishing moisture, and calming irritation, drawing inspiration from Kaif's own experiences with sensitive skin. All formulations are fragrance-free, non-comedogenic, and dermatologically tested, with extensive clinical testing conducted on Indian women with sensitive skin.
The launch signifies Kay Beauty's evolution into a more holistic beauty brand. Co-founder Adwaita Nayar highlighted the natural progression into skincare, aligning with consumer trends towards a skin-first beauty approach. The brand aims to deliver effective, uncomplicated, and performance-led formulations that complement its existing makeup range.
