Kashmiri Pherans: Delhi's New Winter Obsession

The traditional Kashmiri pheran has experienced an explosive surge in popularity, becoming a prominent winter fashion statement across Delhi and surrounding northern states. Initially a personal favorite for Sneha Chaturvedi two decades ago, the garment is now ubiquitous on college campuses and in public spaces. This trend has significantly boosted business for artisans in Kashmir, with vendors reporting exceptionally high demand.

The rise of pherans in urban wardrobes is attributed to several factors, including their inherent warmth and comfort, the growing preference for relaxed silhouettes, and their vibrant Kashmiri craftsmanship. Social media platforms have played a crucial role in popularizing the garment, making it more accessible and reintroducing it as a stylish everyday item. Celebrity endorsements have further cemented its status as a fashion staple, moving it beyond traditional wear.