Stacey Solomon's Sister Quits Business for Influencing

Jemma Solomon, sister to television presenter Stacey Solomon, is embarking on a new career path as a full-time influencer. She announced the closure of her six-year-old home-organization business, The Label Lady, on Instagram.

This decision follows a challenging financial period for the company, which Jemma acknowledged as its toughest year. She expressed a desire to focus on personal interests like baking and celebrating her children's birthdays, stating that "2026 is about finding me again." She confirmed her continued involvement with brand collaborations and affiliate marketing, highlighting how this work permits her to be present for her children.

Jemma's entrepreneurial journey began after her husband lost his job in March 2020, prompting her to leave nursing and establish The Label Lady. Notably, her business secured investment and directorship from business magnate Sir Alan Sugar in 2021. Despite this backing and significant order volume, Companies House filings indicated a decline in net assets over three consecutive years.

She reassured her followers that she is not disappearing and will soon share details about her future endeavors. Jemma emphasized the supportive relationship she shares with her sister Stacey, stating they uplift each other rather than compete.