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Viral 'Temu Range Rover' Dominates UK Sales
5 Feb
Summary
- The Jaecoo 7, dubbed 'Temu Range Rover', topped private sales in its first year.
- It offers a 745-mile range with its Super Hybrid System plug-in hybrid.
- Priced at £30,115, it's significantly cheaper than comparable luxury SUVs.
The Jaecoo 7, widely known as the 'Temu Range Rover', has achieved remarkable success in its inaugural year on the UK market, being crowned the most popular new car for private buyers. Between January 2025 and January 2026, the model garnered 30,100 sales from individual consumers, distinguishing them from fleet registrations.
This surge in popularity is largely attributed to its competitive pricing, starting at £30,115, which is nearly half the cost of comparable luxury models like the Range Rover Velar. Jaecoo, a brand owned by Chery, has rapidly become the fastest-growing mainstream automotive brand in the UK over the past decade.
A key factor in the Jaecoo 7's appeal is its 'Super Hybrid System' (SHS) plug-in hybrid drivetrain. This system provides an extensive 745-mile combined petrol and electric range. The EV-only range of 56 miles is sufficient for most daily commutes and errands, significantly reducing reliance on petrol.
