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Korean Fashion Icon Lee Joo-hee Dies at 44
26 Jun
Summary
- First-generation Korean influencer and fashion entrepreneur Lee Joo-hee has died.
- She was the founder of the high-end fashion brand, AVV Collection, based in Seoul.
- Her death was announced on June 24, with fans mourning her loss on social media.
Lee Joo-hee, a prominent figure in South Korea's digital and fashion landscape, died on Wednesday, June 24. She was 44 years old.
Joo-hee was widely recognized as a first-generation Korean influencer and the visionary founder of the AVV Collection, a luxury fashion brand headquartered in Seoul. Her influence extended to Instagram, where she cultivated a following of over 122,000 users, sharing daily lifestyle insights.
The news of her sudden passing was shared through a poignant tribute on her official Instagram account. The announcement expressed deep sorrow, highlighting Joo-hee's role as a cherished partner, mother, and entrepreneur.
Fans and followers have flooded her social media with messages of grief and remembrance. They recall her positive energy and the impact she had through her fashion brand and personal content. The cause of her death has not been disclosed.
Her final social media activity occurred on June 23, featuring a sale announcement for the AVV Collection, and the day prior, she shared beauty tips. The outpouring of love in the comments underscores the significant impression she left on her community.
