Home / Lifestyle / Influencer Faces Backlash for Telling Followers to Mislead Overweight People
Influencer Faces Backlash for Telling Followers to Mislead Overweight People
14 Nov
Summary
- Influencer Liv Schmidt told followers to give overweight people wrong directions
- Her 'girls girl' comment sparked widespread outrage and condemnation
- Schmidt's brand promotes an unhealthy 'skinny aesthetic' and has faced criticism

In a recent incident, social media influencer and founder of The Skinni Societe, Liv Schmidt, has come under heavy criticism for advising her 700,000 TikTok followers to give overweight people the wrong directions, forcing them to walk more.
The 25-year-old New York-based content creator made this controversial remark in a now-deleted video clip last week, triggering a massive public outcry. Schmidt's snide comment, delivered with a smirk, was quickly condemned by furious users who branded it as "cruel," "tone deaf," and "dangerous."
Many expressed concern over the potential impact of such harmful advice on Schmidt's predominantly young female audience. Some users on Reddit even speculated that the influencer's latest stunt was a deliberate attempt to generate attention and engagement through "rage bait."
Despite the widespread backlash, Schmidt has not issued an apology, and the offending clip has been removed from her account. The Skinni Societe founder has previously faced criticism for promoting an unhealthy "skinny aesthetic" through her content, which includes "What I Eat in a Day" videos and calorie-counting challenges.
Experts have also questioned the validity of Schmidt's dietary advice, as she has openly admitted to having no formal qualifications in nutrition. The influencer has defended her brand, stating that she is simply promoting a healthy lifestyle and that "weight is a touchy topic, but that's what the viewers want."




