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Youth Seek Experiences Over Possessions
25 Apr
Summary
- Today's youth prioritize experiences over material goods.
- Young Indians seek products and services offering high value.
- Preferences extend beyond basic function to aesthetics and personalization.
Two prominent women business leaders, Kanika Tekriwal and Gazal Kalra, have shared insights into the evolving quality of life expectations among India's youth as of 2026. Their observations, made at NDTV Yuva 2026, indicate a significant departure from traditional value systems.
Kanika Tekriwal, CEO of JetSetGo, noted that the current generation is less focused on accumulating material objects and more inclined towards embracing the present moment. This suggests a cultural shift towards experiential living.
Gazal Kalra, Co-Founder of Nuuk, further elaborated that today's youth desire more than just essential commodities. They are actively seeking products and services that provide exceptional quality and value, reflecting a newfound awareness and a demand for better offerings.
