India's Fashion Transformation: From Tradition to Global Influence

In the years leading up to 2025, India's fashion industry has undergone a remarkable transformation, mirroring the country's socio-political changes over the past 79 years. Prior to independence in 1947, Indian fashion was deeply rooted in diverse regional cultures, with the saree, salwar suit, and ghagra choli being the most common choices for women, and the dhoti with a turban for men.

The post-independence era saw a significant shift, as leaders like Mahatma Gandhi and Jawaharlal Nehru played a crucial role in shaping the nation's fashion. Gandhi's advocacy for Khadi became a symbol of self-reliance and freedom during India's struggle for independence, while Nehru's jacket and cap gained popularity, representing simplicity and elegance.

The introduction of cinema in the 1960s and 70s brought a burst of creativity to Indian fashion, with designers, new fabrics, and patterns emerging, often with a hint of Western influence. The 90s then saw the rise of boutique culture, paving the way for the modern 2000s, where Indian designers began to make their mark on the international stage.

Today, Bollywood remains the undisputed ruler of setting fashion trends across India, with films and actors inspiring generations of fashion enthusiasts and becoming the face of luxury international fashion brands. Meanwhile, the revival of traditional Indian textiles like Kanjeevaram, Banarasi, and Chikankari has gained momentum, as the country celebrates its rich heritage and promotes sustainability.