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Hojicha: The New Matcha Taking Over Cafes?
9 May
Summary
- Hojicha is a Japanese green tea, dry-roasted for a nutty flavor.
- It has a less bitter taste and lower caffeine than traditional green tea.
- London cafes are increasingly adding hojicha to menus, including lattes and ice cream.

Hojicha, a Japanese green tea known for its distinctive aroma and nutty flavor, is increasingly appearing on cafe menus across the UK. This unique tea is produced by dry-roasting green tea leaves at high temperatures.
Unlike matcha, hojicha is noted for its lower bitterness and reduced caffeine content. While traditionally served as a clear, unsweetened hot beverage, modern cafes are adapting it into popular drinks.
London restaurants and cafes are embracing hojicha, featuring it in milky lattes and desserts. Some establishments have even introduced hojicha-flavored ice cream to their offerings.