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Hailey Bieber Goes Topless for New Denim Campaign
14 Jul
Summary
- Hailey Bieber modeled topless in low-rise jeans for Gap.
- The collection features denim inspired by late '90s designs.
- Campaign photos include a CD player referencing Bieber's birth year, 1996.
Hailey Bieber has unveiled her new denim collaboration with Gap, drawing inspiration from the late 1990s. The collection, called the Hailey Jean capsule, features relaxed silhouettes and vintage-inspired designs, including 'Extra Baggy' and 'Low Rise Loose' fits.
In campaign imagery shot by Mario Sorrenti, Bieber is featured posing topless in the collection's low-rise jeans, embracing a 'clean girl' aesthetic. The nostalgic visuals also incorporate a CD player referencing the year 1996, a significant year for Gap denim and Bieber's birth year.
Bieber expressed that the collaboration felt organic, as Gap has always been a part of her wardrobe. She aimed to capture the effortless style of the 1990s in a modern, understated, and personal way for the campaign and the product.
