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Hailey Bieber's Towel Skirt Stuns in Sydney
15 Feb
Summary
- Hailey Bieber posted a photo in a towel outfit on Instagram.
- She launched her Rhode beauty products in Sydney this week.
- Her skincare brand was sold for $1 billion to e.l.f. Beauty.

Hailey Bieber recently captivated her extensive social media audience with a striking image shared on Saturday. In the post, the model and entrepreneur was seen sporting a chic white towel ensemble, accentuating her toned physique. This appearance coincided with the successful launch of her Rhode beauty products in Sydney, Australia. The brand celebrated its Australian debut with a pop-up bakery activation, much to the delight of local fans. Earlier this week, Bieber expressed her excitement about bringing Rhode to Australia, calling the experience "so much fun." She also shared significant business news regarding her skincare venture. Rhode has been acquired by e.l.f. Beauty in a deal valued at $1 billion. Bieber will continue in her role as Chief Creative Officer and Head of Innovation for Rhode, also serving as a strategic advisor to e.l.f. Beauty. This substantial sale was a long-term goal for Bieber, who had previously stated she would only sell the company for a billion dollars. She expressed feeling invigorated and excited about the brand's future under the new partnership. In addition to the business news, Bieber also shared glimpses from the Vogue Australia Summer Ball 2026 event held at the Sydney Opera House on Friday night.




