Gwyneth Paltrow Launches Minimalist Luxury Line 'Gwyn' in New York

In September 2025, Gwyneth Paltrow has expanded her lifestyle empire with the launch of Gwyn, a new clothing line that builds on the foundation of Goop's former in-house label. The collection, which debuted quietly during New York Fashion Week, marks a shift toward a more international, minimalist approach while still reflecting Paltrow's personal sensibility.

For nearly a decade, Goop offered fashion through G. Label, but Paltrow says Gwyn represents an evolution rather than a replacement. "We wanted to bring it more into the fashion conversation without being alienating or too avant garde," she told Vogue upon the launch. "A little more international, a little less California." To help shape the line, she tapped Sofía Menassé, who previously worked at The Row and Maison Margiela and served as design director for G. Label.

The inaugural collection includes 36 pieces made in Italy, with half rolling out in September 2025 and the rest to follow in October. Early highlights include cashmere knits, wool-blend outerwear, tailored trousers and understated dresses designed as wardrobe staples rather than runway statements. Prices firmly place Gwyn in the luxury bracket, with items such as a $725 cashmere sweater, a $1,195 wool coat and cotton tops priced around $450.