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DWTS Star's Salsa Sells Millions!
1 Oct
Summary
- Guillermo's Salsa has sold over one million tubs since its January launch.
- The salsa brand will be available nationwide at Kroger starting October 4, 2026.
- The salsa is inspired by Rodriguez's grandmother's recipe and made with love.
Guillermo Rodriguez, known for his appearances on Dancing with the Stars, has achieved remarkable success with his salsa brand. Launched in January by Rodriguez and co-founder Chris Kirby, Guillermo's Salsa has sold over one million tubs, a testament to its quality and popularity.
The brand's rapid growth is underscored by its expanding retail presence. Starting October 4, 2026, Guillermo's Salsa will be available in Kroger locations nationwide. This will be followed by an expansion into H-E-B stores on November 4, 2026, with further retail launches planned for Stop & Shop later in 2026 and additional retailers in early 2027.
Guillermo's Salsa is available in three distinct flavors: mild, medium, and hot. Rodriguez credits the authentic, fresh taste to his grandmother's recipe, emphasizing the importance of making the salsa with love and passion. The comedian considers the salsa his 'American Dream' and enjoys it with various foods, from chips to breakfast eggs and even pizza.
The brand has garnered significant attention, with sales exceeding one million tubs. Rodriguez and Kirby highlight the overwhelming fan demand and positive reception. This success has also earned praise from Rodriguez's celebrity friends, including Jimmy Kimmel and his DWTS co-stars, who have reportedly called it the best salsa they have ever tasted.
