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Greggs Trio: Chicken Roll Completes Iconic Trilogy
7 Apr
Summary
- Greggs launches new chicken roll, completing its iconic roll trilogy.
- Customers can taste the new roll at a London pop-up event.
- The company aims for significant expansion, targeting over 3,000 UK shops.
Greggs has officially introduced its new Chicken Roll, a seasoned chicken and puff pastry creation, to its permanent menu. This launch signifies the completion of its "iconic roll trilogy," joining the existing Sausage Roll and the vegan alternative. The new Chicken Roll contains 305 calories and is priced at £1.35.
To celebrate this culinary trilogy, Greggs is offering a unique tasting experience. Customers can visit a pop-up location in London's Soho on Wednesday, April 8, between 3:30 PM and 9 PM to be among the first to sample the roll. Attendees must arrive in groups of three and will receive complimentary rolls and drinks.
The introduction of the Chicken Roll occurs during a period of financial adjustment for Greggs. Despite a reported 17.9% decrease in statutory pre-tax profits to £167.4 million for the year ending December 27, 2025, total sales increased by 6.8% to £2.15 billion. The company attributed sales growth to its ongoing store opening program.
Greggs continues to focus on expansion, having opened 121 net new stores in 2025, bringing its total to 2,739 locations. The company has ambitious plans to open approximately 120 more stores this year and aims to grow to "significantly more than 3,000 UK shops over longer term."
