What is Ghana's "Detty December" being rebranded to?

Ghana's "Detty December" is being officially rebranded to "DIG," which stands for "December in Ghana."

Who popularized "Detty December" in Ghana?

Nigerian musician Mr Eazi popularized the phrase "Detty December" approximately eight years ago with his Detty Rave festival.

What new elements are included in Ghana's December events?

Beyond parties and concerts, Ghana's December events now include investment seminars, networking sessions, and cultural showcases.

Home / Lifestyle / Ghana's "Detty December" Gets Rebrand: "DIG"?

Ghana's "Detty December" Gets Rebrand: "DIG"?

22 Dec

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Summary

Ghana is rebranding its popular "Detty December" as "DIG" for 'December in Ghana'.
The initiative now balances parties with investment seminars for diaspora engagement.
Nigerian artist Mr Eazi's festival popularized "Detty December" eight years ago.

Ghana's "Detty December" Gets Rebrand: "DIG"?

Ghana is evolving its popular December tourism season, moving beyond the "Detty December" moniker to "DIG" – an abbreviation for "December in Ghana." This strategic rebranding aims to attract a broader audience, integrating investment seminars and networking sessions alongside the expected festivals and concerts that draw diasporans from the US and Europe.

This December, Accra is bustling with visitors aged 20s to 40s, who are participating in a packed schedule of events. Performances by international stars like Busta Rhymes and UK rapper Giggs, alongside local legends, underscore the continued appeal of the festive atmosphere. The "Year of Return" initiative launched in 2019 laid the groundwork for this enhanced diaspora engagement.