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Gen Z Influencer Fights Begging With Social Media
13 Jul
Summary
- Influencer Subhashree Sahu dedicates platform to nationwide begging-free initiative.
- Sahu established a helpline email for awareness and volunteer coordination.
- She supports government schemes and human rights guidelines for rehabilitation.

Digital creator Subhashree Sahu from Odisha is stepping into a new role as a Youth Ambassador for the Begging-Free India initiative. Leveraging her substantial online following, Sahu aims to address the pressing issue of poverty-driven begging across the nation. Her commitment signifies a growing trend of young influencers using their platforms for impactful social change.
Sahu has initiated concrete steps, including setting up a dedicated helpline email for coordinating awareness campaigns and mobilizing volunteers. She emphasizes that poverty is a severe societal issue and expresses a desire for future generations to support deprived citizens. She is collaborating with the NHRC, the Ministry of Social Justice and Empowerment, and Citizens for Begging-Free India.
Her engagement actively promotes the Ministry of Social Justice and Empowerment's SMILE initiative, which focuses on welfare and rehabilitation for individuals involved in begging, viewing it as a socioeconomic symptom rather than a crime. Sahu also commends the National Human Rights Commission's guidelines for the social protection of beggars, advocating for their decriminalization and comprehensive rehabilitation.
Inspired by global figures like Priyanka Chopra Jonas and Dia Mirza, Sahu aligns her work with the UN's Sustainable Development Goals, specifically SDG-1 (No Poverty) and SDG-2 (Zero Hunger). This positions her advocacy within a broader international framework to eradicate poverty by 2030, connecting her local efforts to global development priorities.