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Nighties Go Viral: Gen Z Boys Embrace Indian Comfort
16 Jun
Summary
- Indian nighties, once practical homewear, are now a summer fashion trend.
- Gen Z boys are showcasing floral maxis and nighties on social media.
- The garment's comfort and suitability for Indian summers drive its popularity.
The traditional Indian nightie, once considered mere homewear, is undergoing a remarkable fashion revival, with Gen Z boys leading the trend. Social media platforms are awash with young men embracing floral maxi dresses and nighties, showcasing them during travels, shopping trips, and motorcycle rides. This phenomenon blends irony with genuine admiration for the garment's supreme comfort.
Originating internationally in the 1960s, the maxi dress was adapted in India for local climates and lifestyles, evolving into the comfortable, everyday nightie. Its roots trace back to Victorian-era sleepwear, but Indian women redefined its purpose for daily use, valuing its airy cotton fabric and ease of movement.
Accounts often link the nightie's widespread popularity to the Gulf migration boom of the 1970s and 1980s, particularly in Kerala, where returning migrants introduced the comfortable style. This garment, previously seen as a symbol of domesticity, is now being celebrated for its practicality and suitability for India's hot summers, aligning with a broader cultural shift towards prioritizing comfort in fashion.
