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Mumbai's 10-Day Ganesh Fest: A Fashion Evolution
20 Sep
Summary
- Festive wardrobes now span ten days, moving from one outfit to ten.
- Daily gatherings lead to a focus on distinct looks for each day.
- Color and coordinated family outfits tie the festive ten days together.
The ten days of Ganesh Chaturthi in Mumbai have evolved into a distinct festive fashion calendar, moving beyond the traditional one-outfit approach for arrival and visarjan. Families now plan unique looks for nearly every day of the festival, influenced by the daily aarti and prasad gatherings that are frequently photographed and shared.
Early days of the festival, including Sthapana and Gauri Puja, often feature elevated traditional wear like paithani and Banarasi silks, or nine-yard nauvari sarees. The middle period emphasizes practicality with cotton sarees and kurtas, suitable for frequent events and photographs. Children's coordinated traditional wear is also becoming popular for family photos.
The festival's final day, Anant Chaturdashi, sees a return to practical attire as families participate in processions. Throughout the ten days, color remains a unifying element, with specific hues chosen for their photographic appeal against festive decorations. Jewellery has also adapted, with simpler, repeatable pieces becoming a common choice.
