Jimmy John's Trades Spotify Wrapped for Free Lunch

Jimmy John's has launched a unique promotion called the Wrap Exchange, allowing customers to trade their 2025 Spotify Wrapped data for a complimentary wrap. To participate, fans must send their listening statistics via private message to the chain's Instagram account, starting December 3rd. This offer is capped at 20,225 giveaways, a playful nod to the year's end.

The initiative aims to celebrate individual music preferences, regardless of how unconventional they may seem. A Jimmy John's representative emphasized that the brand encourages patrons to own their musical identity. This campaign also draws attention to the expanding selection of wraps on Jimmy John's menu, which are presented as a customizable and lighter choice compared to their classic subs.

The sandwich chain has increasingly engaged with popular culture and social media trends. The Wrap Exchange aligns with this strategy, tapping into one of the most discussed digital events of the year. Those interested in claiming their free wrap are advised to act quickly, as the giveaway is strictly limited to the first 20,225 submissions.